摘要
特色旅游目的地品牌形象的构建在全域旅游和目的地品牌化进程中发挥着重要作用。目前,国内外关于特色旅游目的地品牌形象的研究相对匮乏,从特色旅游目的地的概念、类型和旅游目的地品牌形象的概念、影响因素及评价等方面进行梳理总结,可为特色旅游目的地品牌形象后续研究奠定理论基础。
The construction of a distinctive tourism destination brand image plays an important role in the global tourism and destination branding process.At present,there is a relatively lack of research on the brand image of special tourist destinations at home and abroad.Literature research on the concept and type of special tourist destinations and the concept,influencing factors and evaluation of the brand image of tourist destinations can be used.The follow-up research work related to brand image lays a theoretical foundation.
作者
张红梅
赵树平
徐健
ZHANG Hong-mei;ZHAO Shu-ping;XU Jian(School of Management,North Minzu University,Yinchuan 750021,China;School of Management,Hefei University of Technology,Hefei 230009,China)
出处
《北方民族大学学报（哲学社会科学版）》
CSSCI
北大核心
2020年第3期62-70,共9页
Journal of North Minzu University(Philosophy and Social Science)
基金
宁夏哲学社科规划项目“宁夏全域旅游目的地满意度测评体系构建研究”(16NXBGL09)。
关键词
特色旅游目的地
品牌形象
研究现状
发展趋势
Featured Tourist Destination
Brand Image
Research Status
Development Trend
