摘要
文章以中医药旅游相关概念辨析为前提,从论文发表数量、发表时间、研究视角、研究方法等方面对我国中医药旅游研究动态进行总结阐述。以此为基础,提出我国中医药旅游研究领域需促进学科交融,加强研究深度;充分考虑专业人才培养、投融资渠道及规范化建设;重点关注中医药旅游总体规划、景区规划;利用互联网等新型工具进行宣传促销。
On the premise of differentiating and analyzing the related concepts of Traditional Chinese Medicine( TCM) tourism,this paper summarizes and expounds the research trends of TCM tourism in China from the following aspects: the number of papers published,the time of publication,the research perspective and the research methods. On this basis,it is proposed that the research field of Chinese medicine tourism in the future need to promote the integration of disciplines,strengthen the depth of research;fully consider the professional training,investment and financing channels,standardization construction;focus on the overall planning of Chinese medicine tourism,scenic area planning;use the Internet and other new tools for publicity and promotion.
作者
信慧娟
段文军
XIN Huijuan;DUAN Wenjun(College of Tourism and Landscape Architecture,Guilin University of Technology,Guilin Guangxi 541004,China)
出处
《乐山师范学院学报》
2020年第4期69-75,共7页
Journal of Leshan Normal University
基金
国家社会科学基金项目“滇桂黔石漠化片区旅游精准扶贫的效果评价及提升路径研究”(18XMZ072)。
关键词
中医药
旅游产品
旅游产业
旅游开发
Traditional Chinese Medicine
Tourism Products
Tourist Industry
Tourism Development
