摘要
通过对新中国成立以来《人民日报》中的职业教育相关报道进行话语分析,透视国家层面在不同时期对于职业教育的定位以及长期以来职业教育在官方媒体话语中的形象。研究发现,职业教育在国家政策层面越来越受到重视,整体形象良好。职业教育在报道中经常和发达经济体和地区一起出现,良好的地域形象有助于提升职业教育的媒体形象。职业教育被视为国家经济发展的动力,但同时职业教育和社会发展之间还存在脱节现象。《人民日报》越来越关注职业教育的具体发展措施和发展方向,其发展形象也逐渐由笼统抽象变得明确具体。媒体在职业教育形象的建构和传播过程中起着重要作用,尤其是国家主流媒体对于职业教育的报道是形成职业教育形象社会认知的基础。
Through the discourse analysis of the relevant reports on vocational education in the People’s Daily since the founding of the People’s Republic of China, this article analyzes the orientation of vocational education at national level in different periods and the image of vocational education in official media discourse for a long time. It is found that vocational education is receiving more and more attention at the national policy level and the overall image is good. Vocational education often appears together with developed economies and regions in the report. A good regional image helps to improve the media image of vocational education. Vocational education is regarded as the driving force of national economic development, but at the same time, there is a gap between vocational education and social development. The "People’s Daily" pays more and more attention to the specific development measures and direction of vocational education, and its development image gradually becomes clear and concrete from general and abstract. Medias play an important role in the construction and dissemination of vocational education image, especially the report of national mainstream medias on vocational education is the basis to form social cognition of vocational education image.
作者
崔蓬克
Cui Pengke(Tianjin University of Technology and Education,Tianjin 300222)
出处
《职业技术教育》
北大核心
2020年第9期52-57,共6页
Vocational and Technical Education
基金
2017年天津市教委科研计划项目“‘修辞学’视域下当代职业教育形象的社会认知困惑与话语修复策略研究”(2017SK048)
2016年天津职业技术师范大学科研启动项目“‘言语角色’视角下的政府微博研究”(KYQD1626),主持人:崔蓬克。
关键词
人民日报
职业教育
媒体形象
话语分析
People's Daily
vocational education
media image
discourse analysis
