摘要
现阶段,京东商城已经成为国内B2C市场中最大的3C线上购物平台。在国内电子商务行业发展一片大好的趋势下,京东商城近些年的经营发展已经得到了广泛关注,其具体采取的营销策略是实现其快速发展的重要基础,因此,要重视其营销策略的分析研究,找出其中的亮点。论文站在经管学院在校大学生的角度,在分析汇总相关理论概念的基础上对京东商城的营销策略进行了分析探究。
At this stage,JingDong Mall has become the largest 3C online shopping platform in the domestic B2C market.Under the great development trend of domestic e-commerce industry,the management development of JingDong Mall has been widely concerned in recent years,and its specific marketing strategy is an important basis to realize its rapid development,so we should pay attention to the analysis and research of its marketing strategy and find out the bright spots.From the perspective of college students in the School of Economics and Management,the paper analyzes and probes into the marketing strategy of JingDong Mall on the basis of analyzing and summarizing the relevant theoretical concepts.
作者
李勇
LI Yong(School of Economics and Management,Qinghai Nationalities University,Xining 810000,China)
出处
《中小企业管理与科技》
2020年第6期139-140,共2页
Management & Technology of SME
关键词
京东商城
电商购物平台
营销策略
JingDong Mall
e-commerce shopping platform
marketing strategy
