摘要
商业银行建立综合营销服务体系意义重大。指出了影响商业银行综合营销服务的因素,并提出互联网经济时代商业银行的创新营销策略。应拓展用户量,增加经营投资渠道,敢于投资,通过线上线下交易数据分析用户需求,对产品进行个性化设计,建立科学的综合营销理念,完善营销体系架构,为营销队伍能力建设提供有力支撑。
This article introduces the significance of establishing comprehensive marketing service system for commercial banks,discovers the factors that affect the comprehensive marketing services of commercial banks,and proposes innovative marketing strategies for commercial banks in the era of Internet economy:expanding the number of users,increasing operating investment channels,and daring to invest.Analyze user needs through online and offline transaction data,personalize product design,and establish a scientific and comprehensive marketing concept.Improve the marketing system structure to provide strong support for the capacity building of the marketing team.
作者
赵柏峰
Zhao Baifeng(Longjiang Bank Co.,Ltd.Harbin Shuangcheng Sub-branch,Harbin 150100,China)
出处
《黑龙江科学》
2020年第9期126-127,共2页
Heilongjiang Science
关键词
互联网经济时代
商业银行
创新营销方法
Internet economy era
Commercial banks
Innovative marketing methods
