摘要
5G时代的来临给网络直播带来了新的发展机遇,跨越国境的文化交流也在网络直播平台上呈现出新态势。论文从跨文化角度梳理了国际网络直播平台中的文化转译现象,并围绕文化差异背景下网络直播如何做出有效调整和适应以达到更好的传播效果这一核心问题,从视觉转译、场景转译、行为转译等方面进行了解析。同时结合当下国内网络直播平台的传播现状,对跨文化网络直播的文化调试提出了关注“主体间性”、创新文化资源、协调本土立场和全球意识等建议。
The coming of 5g era has brought new opportunities for the development of online live broadcasting.The cross-border cultural exchange also presents a new trend for online live broadcasting.This paper explores the phenomenon of cultural conversion in the field of online live broadcasting from a cross-cultural perspective.It analyzes the core issues of how to make effective adjustments to achieve better communication effect in the context of cultural differences from the perspective of visual conversion,scene conversion,behavior conversion,etc.This paper then puts forward some suggestions such as paying attention to“inter subjectivity”,innovating cultural resources,coordinating local position and global awareness etc.
作者
郑越
何源
ZHENG Yue;HE Yuan
出处
《福建师范大学学报（哲学社会科学版）》
CSSCI
北大核心
2020年第3期93-99,171,共8页
Journal of Fujian Normal University:Philosophy and Social Sciences Edition
基金
国家社会科学基金项目:“移动传播情境下中国优秀传统文化的传播与融入研究”(17CXW022)。
