摘要
近代医药广告在塑造滋补、消费文化方面表现突出,而在利用时局塑造药物的性别偏向方面仍尚待究竟。文中以当归为例,先基于既有研究厘清了元至近代前的知识脉络,治疗女子疾病在这一时期并未成为主要的功效叙写。接续的近代以1930年代为界,此前延续明清,没有大的变化,之后女子逐渐被叙写为当归的主要治疗对象。这一时期,国内外当归制剂的产销广告借助本土和东传西渐后又回传的药物知识,将调经等女子疾病治疗凸显为当归最符合“科学”国药和时代需求的疗效。不独广告及其影响下的日常消费,1940年代后期临床医家撰写的药物学和新本草也大都出现了偏向女子病的叙写。两种载体的不同表达和侧重,共同记录了科学国药、国货运动等近代变局下当归成为女子药的过程。
The modern medical advertisements play an important role in tonic and consumer culture.However,it remains to be seen whether the gender bias of drugs can be shaped by the current situation.Taking angelica as an example,based on the existing research,this paper firstly clarifies the context knowledge from Yuan dynasty to the pre-modern period,believing that curing female diseases did not become the main function in its description.In modern times,changes have been made in the 1930s.The description before the 1930s did not change much compared with the Ming and Qing dynasties.After that,women was gradually narrated as the main efficacy.In this period,angelica preparation advertisements at home and abroad,with the help of indigenous knowledge of medicine,and that has been passed from east to west and back again.Emphasized the treatment of women’s diseases,such as regulating menstruation as the curative effects that were most in line with the“scientific”national medicine and the needs of the time.In late 1940s,not only advertisements and the daily consumption influenced by them,but also the pharmacology and new herbal medicine are lean to narrate female diseases.The different expressions and emphases of the two carriers jointly recorded the process of angelica becoming the female medicine under the background of modern changes,such as the scientized national medicine and the Chinese national goods movement.
作者
汪燕平
Wang Yanping(Song History Research Center, Hebei University, Baoding 071002)
出处
《华中师范大学学报（人文社会科学版）》
CSSCI
北大核心
2020年第3期130-141,共12页
Journal of Central China Normal University:Humanities and Social Sciences
基金
国家社科基金重大项目“宋元以来中医知识的演变与现代‘中医’的形成研究”(18ZDA175)。
关键词
当归
优美露
当归素
调经
国药科学化
angelica sinensis
Eumenol
Dangguisu
regulate the menstruation
scientization of the national medicine
