摘要
运用文献资料法、逻辑分析法等,对我国体育服务综合体的发展机遇、业界实践、发展困境进行分析,并提出对策建议。研究认为:国家政策助力、体育消费需求升级、体育产业环境优良是体育服务综合体的发展机遇,目前我国体育服务综合体也有发展模式多样化的业界实践,但还存在举办赛事单一、服务受众不清、产业链延伸不够、运营能力不足等诸多发展困境。建议:与赛事品牌挂钩,培育精品赛事和常规赛事;与教育搭线,打造体育研学旅行线路;与创新创业结合,打造体育创业孵化园区;与市场需求相适应,提升专业化运营能力。
This paper discusses the development opportunities,experience and difficulty of sports service complex in China by the methods of literature and logic analysis.It is found that the development opportunities are from the support of national policies,the growth of sports consumption and better industry environment.Now,with diversified development model in Chinese sports service complex,still there are some problems such as single supply of sport games,unclear customer position,insufficient extension of industrial chain and weak enterprise operation capacity and so on.This paper proposes some suggestions as follows:we should hold high-quality sports events regularly,facilitate integration of sports and education,construct sports incubator with the innovation,meet market demand and improve operational capabilities.
作者
兰燕
陈刚
LAN Yan;CHEN Gang(Graduate School,Wuhan Sports University,Wuhan 430079,China;School of Economics and Management,Wuhan Sports University,Wuhan 430079,China)
出处
《体育文化导刊》
CSSCI
北大核心
2020年第3期92-98,110,共8页
Sports Culture Guide
基金
国家社会科学基金项目(16BTY044)
湖北省教育厅科学研究计划项目(B2016251)。
关键词
体育经济
体育服务综合体
产业融合
发展对策
sports economics
sports service complex
industrial integration
countermeasures
