摘要
随着移动终端的普及和网络的提速,网络短视频在媒介融合的发展中,凭借受众视觉化、社交碎片化、内容多样性等优势,成为移动传播时代新媒体创新报道的重要手段和途径,其发展对新闻传播实践也产生了巨大的影响,这主要表现在短视频的传播特性与新闻传播的内在规律进行充分结合之后,使新闻传播实践发生了很多的变化。在此次新冠肺炎疫情报道中,网络短视频为适应大众的信息需求,对舆论影响的辐射范围、舆论监督的手段和舆论监督的内容三个方面,进行了深度的变革,新媒体语境下网络短视频对舆论的影响发挥了举足轻重的作用。利用好网络短视频,通过不断优化传播机制、改进技术,在新闻报道和突发事件面前,让官方和民间、主流媒体和社会化媒体形成舆论共振,实现信息公开、舆论引导与监督、人文关怀、知识科普的兼顾。
With the widespread mobile terminals and the speeding of Internet,short online videos have become an important new media reporting method in the development of media convergence with the advantages of visualization for audience,fragmentation in social contacts and diversity in contents.The development of short online videos has also exerted a tremendous influence over news spreading,which results from the great changes of news spreading practices caused by the spreading feature of online videos and its combination with news spreading′s inherent law.Among those reports of COVID-19,in order to meet the information needs of the public,short online videos have revolutionized the reach of public opinion influence,the means and contents of public scrutiny.Under the new media context,the short online videos have played a fundamental role in public opinions.Through good use of short online videos,gradually reforming transmission mechanism and improving the technology,the authority,the folks,the mainstream media and socialized media can realize public opinion resonance,to achieve information disclosure,guidance and supervision of public opinion,humanistic care and popularization of knowledge.
作者
刘畅
汪潮
LIU Chang;WANG Chao(School of Literature Media and Educational Science,Chaohu University,Chaohu Anhui 238000)
出处
《巢湖学院学报》
2020年第2期9-15,92,共8页
Journal of Chaohu University
关键词
新媒体语境
网络短视频
舆论
new media context
short online videos
public opinions
