摘要
当代青年群体的认同问题是重要的研究议题,引导青年群体树立正确的价值观是社会发展的重要任务。摇滚乐与青年文化有着根深蒂固的关系,文章以迷笛音乐节为案例,基于访谈、参与式观察等田野调查方法探讨以青年群体为主的摇滚音乐节的深度参与者群体认同过程。研究发现,节庆深度参与者的群体意识呈现层层递进的深度卷入特征,他们通过多重嵌套式边界界定群体,经由社会比较与积极区分来强化群体边界,为个体认同的维持和升华提供支撑,并产生积极的群体参与和推广行为。这种群体认同产生于由摇滚乐创造的第三空间,却未完全跳脱出地缘关系的影响,最终形成了一种试图超越现实生活却又根植于现实生活的新的群体认同,为现代节庆的管理以及如何通过节庆积极引导青年群体形成健康积极的社会价值观念提供了一种重要的反思路径。
The identity of contemporary youth groups is an important research topic. Guiding the establishment of correct values in youth is an important task in the development of contemporary society. Rock music has a deep relationship with youth culture. On the basis of interviews and observation research, 55 highly involved rock music festival participants were taken as research objects to explore how they construct their group identity, group behavior, and festival meanings. Thus, this study offers a new understanding of the behavior and social value orientation of contemporary youth groups. Guided by the social identity theory framework, this study encodes qualitative data by adopting the theory description method followed by thematic analysis. The results show that the group consciousness of the highly involved participants presents a feature of progressively deep involvement,which reflects the psychological process of the individual’s sublimation into their accumulating experiences of participation at the music festivals. The participants experienced three stages of group consciousness formation, i.e., behavioral involvement, emotional involvement, and spiritual identity,which lay the foundation for a stable social connection. The participants’ high involvement stimulates them to realize a positive perception of their group, which is defined through multiple nested boundaries. These group boundaries are strengthened and optimized by social comparison and positive differentiation. The multiple nested boundaries in this research are as follows:"Midi Music Festival,"as the first boundary, which defines"My Group."The highly involved music festival participants are a"subcultural rock music group,"which differs from mainstream culture groups. The secondary groups defined by the second boundary(e.g., the"Midi Qian"music organization) includes different Midi Music Festival organizations. The group identities within this second boundary emphasize the combined role of intergroup comparisons and member interactions. These groups further strengthen the belonging and emotional involvement of the group members and also extend the social relationships between the festival participants into their daily life. This group identity process was found to constantly provide support for the maintenance and sublimation of individual identities and generate positive group participation and promotion behavior. Originating in the third space created by music,this group identity is not free from the constraints of geopolitical relations, although it tries to break away from the geographical boundary restrictions of traditional festivals. Finally, it forms a new kind of group identity that attempts to transcend real life, even though it is rooted in it. The new social group explored in this research is a microcosm of Chinese youth culture. This new group identity reflects a special group relationship that swings chaotically between the acquaintance and stranger societies, and provides an important reflection for the management of modern festivals and how to actively guide the cultivation of youth cultural values through music festivals. Festival managers should pay full attention to this new form of connection that combines live interaction and social networks, spreads a positive spirit in rock music culture, and enhances the festival participants’ community feelings to achieve and consolidate their high emotional involvement. Additionally, festival managers should explore the sociocultural values that their festivals convey to the participants and constantly construct a positive value orientation for youth cultural groups.
作者
王骏川
罗秋菊
林潼
WANG Junchuan;LUO Qiuju;LIN Tong(School of Tourism Management,Sun Yat-sen University,Guangzhou 510275,China;Center for Tourism Planning and Research,Sun Yat-sen University,Guangzhou 510275,China)
出处
《旅游学刊》
CSSCI
北大核心
2020年第5期139-150,共12页
Tourism Tribune
基金
国家自然科学基金项目“全球与地方尺度嵌套下的旅游网络危机时空演变机制及其空间治理研究”(41971176)资助。
关键词
群体认同
深度卷入
青年群体
群体边界
音乐节
group identity
high involvement
youth group
group boundary
music festival
