摘要
集群品牌是产业核心竞争力的体现。发展和培育道地药材生态农业集群品牌,不仅有利于优化中药材产业集群价值链,实现中药材产业集群资产增值,还能增强产业集群的知名度和影响力,提升产业层次,提高产业集群核心竞争力,对于促进道地药材"有序""安全""有效"发展具有重要现实意义。该文基于中药材产业发展现状,介绍了与集群品牌相关的几个概念及其相互关系,探讨了中药材产业集群品牌的培育模式和培育策略,提出以优势资源型培育模式为抓手,以政府、行业协会、中药企业和个体种植户为支撑,坚持道地药材生态种植及集群品牌培育的思路,为中药生态农业高质量发展指明了方向。
The cluster brand is the embodiment of the core competitiveness of an industry.Developing and cultivating cluster brand of ecological agriculture of Dao-di herbs not only helps to optimize the value chain of the Chinese medicinal materials(CMMs)industry cluster,realize the value-added of the CMMs industry cluster,but also enhance the visibility and influence of the industrial cluster,enhance the core competitiveness of the industrial cluster.This has important practical significance for promoting the"orderly""safe"and"effective"development of the Dao-di herbs.Based on the industry development status of CMMs,this article introduces several concepts related to cluster brands and their relationships,and focuses on the cultivation models and strategies of cluster brand in the CMMs industry.Based on the current status of the development of the CMMs industry,this article introduces several concepts related to cluster brands and their interrelationships.It discusses the cultivation models and strategies of cluster brands in the CMMs industry,industry associations,Chinese medicine companies and individual growers as the support,insists on the ecological cultivation of authentic medicinal materials and the cultivation of cluster brands.Finally,it points out the direction for the high-quality development of the ecological agriculture of CMMs.
作者
康传志
王升
黄璐琦
何雅莉
张文晋
马文琪
万修福
王瑞杉
周涛
郭兰萍
KANG Chuan-zhi;WANG Sheng;HUANG Lu-qi;HE Ya-li;ZHANG Wen-jin;MA Wen-qi;WAN Xiu-fu;WANG Rui-shan;ZHOU Tao;GUO Lan-ping(State Key Laboratory Breeding Base of Dao-di Herbs,National Resource Center for Chinese Materia Medica,China Academy of Chinese Medical Sciences,Beijing 100700,China;Guiyang University of Traditional Chinese Medicine,Guiyang 550025,China)
出处
《中国中药杂志》
CAS
CSCD
北大核心
2020年第9期1996-2001,共6页
China Journal of Chinese Materia Medica
基金
国家自然科学基金重大项目(81891014)
国家重点研发计划项目(2017YFC1700701)
中国中医科学院重点领域研究项目(ZZ10-027)
中央本级重大增减支项目(2060302)
国家发改委标准化项目(ZYBZH-C-HLJ-17,ZYBZH-C-GD-07)
现代农业产业技术体系建设专项(CARS-21)
中央级公益性科研院所基本科研业务费专项(ZZ13-YQ-096)。
关键词
道地药材
生态农业
生态种植
产业集群
集群品牌
Dao-di herbs
ecological agriculture
ecological planting
industrial cluster
cluster brand
