摘要
MCN在中国有广泛的基础。这与中国特殊的地理环境和人口关系之间有着非常大的关联。本文分析了MCN的发展现状,介绍了其基本定义,主要内容以及发展的态势。通过数据和图例来展示出最真实的情况。然后,介绍了MCN发展过程中的问题及原因,指出MCN的合作与发展问题,以及MCN的视频播放问题。在对这两个问题进行了深入了解之后,最后提出了寻找优势合作的途径和对象、有效利用电商渠道等具体策略。由此来促进MCN在中国的进一步发展,保持恰当的发展速度和效益。
MCN has a broad base in China.This is closely related to China’s special geographical environment and population relations.This paper analyzes the development of MCN,introduces its basic definition,main content and development trend.Show the real situation through data and legend.Then,it introduces the problems and reasons in the development of MCN,points out the cooperation and development of MCN,and the video playing of MCN.After a deep understanding of these two issues,the paper finally puts forward some specific strategies,such as finding the way and object of advantage cooperation,and making effective use of e-commerce channels.So as to promote the further development of MCN in China and maintain the appropriate development speed and efficiency.
作者
曾敏莉
Zeng Minli(Journal of pediatric pharmacy,Chongqing 400014)
出处
《传媒论坛》
2020年第12期20-21,共2页
Media Forum
