摘要
依托独有的市场优势,义乌成为浙江省会展业发展最为迅速的城市之一,“会展经济”已经成为义乌现代服务贸易发展的“新引擎”。基于对义乌会展参展来宾旅游消费的调查,统计得到义乌参展来宾吃、住、行、游、购、娱等方面的旅游消费构成,发现参展人员对义乌旅游项目的消费极少。从旅游企业应该转变观念主动寻求与会展业的全方位的合作、大力开发会展旅游特色产品、进一步提升会展旅游服务质量和加强会展旅游人力资源建设等方面提出义乌旅游企业拓展会展旅游业务策略。
On the basis of the unique advantages of the market,Yiwu has become one of the most rapidly developing cities in Zhejiang Province’s exhibition industry.The“exhibition economy”has become Yiwu new engine of the modern services trade development.Based on the tourism consumption survey of Yiwu exhibition exhibitors,the statistics of eating,living,traveling,tourism,shopping,and entertainment of exhibitors’tourism consumption composition is derived,and it is found that exhibitors spend very little on the Yiwu tour.Then,the expanding exhibition tourism business strategies of Yiwu tourism enterprises are proposed,including that the tourism enterprises should change the concept of actively seeking all-round cooperation with the exhibition industry,develop more special products for exhibition tourism,further improve the quality of exhibition tourism services,and strengthen the construction of human resources for exhibition tourism,etc.
作者
王晓
WANG Xiao(Yiwu Industrial and Commercial College,Yiwu 322000,China)
出处
《黑龙江生态工程职业学院学报》
2020年第4期31-32,87,共3页
Journal of Heilongjiang Vocational Institute of Ecological Engineering
基金
2020年浙江省中华职业教育科研项目“高职涉旅专业学生工匠精神培育研究”(ZJCVA14)
2020年义乌工商职业技术学院科研项目“义乌旅游企业的会展旅游业务拓展策略研究”(YB2020RW032-02)。
关键词
义乌
会展
旅游消费
旅游企业
策略
Yiwu
Exhibition
Tourism consumption
Tourism enterprise
Strategy
