摘要
产业升级和消费升级是数字化时代的必然选择,新媒体技术+文化创意产业已然呈现出的深度融合发展态势。作为文化创意聚集地的江西文化创意产业园需顺应数字时代要求,破除当前对新媒体重视程度不够、新媒体内容个性化不足、内容趋于雷同等问题,挖掘新媒体的活跃因子,助力江西文化创意产业园的可持续发展。立足于数字内容、数字技术、数字运营,实现三方互动互促的协同驱动,加之政策和人才保障,促使江西各文化创意产业园个性化发展、协同化发展。
Industrial upgrading and consumption upgrading are inevitable choices in the digital era.New media technology aided cultural and creative industries have shown a trend of deep integration and development.Jiangxi Cultural and Creative Industrial Park,as a gathering place of culture and creativity,should comply with the requirements of the digital era,address current problems,including its insufficient attention to new media,inadequate individualization,and much similarity in terms of content,etc,and explore the active factors to boost the sustainable development of Jiangxi Cultural and Creative Industrial Park.Supported by policy and talents,three parties’interaction and mutual promotion based on digital content,technology and operation will promote personalized and coordinated development of Jiangxi Cultural and Creative Industrial Park.
作者
徐璐
XU Lu(Music and Dance College of Jiangxi University of Technology,Nanchang 330098,China)
出处
《江科学术研究》
2020年第2期45-50,共6页
Academic Research Of JXUT
基金
江西省艺术科学规划项目“新媒体助力江西文化创意产业园的可持续发展”(NO.YG2019167)。
关键词
新媒体
江西文化创意产业园
可持续发展
new media
Jiangxi Cultural and Creative Industrial Park
sustainable development
