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大数据技术在广播电视监测中的应用探究 被引量:4

Application of big data technology in radio and television monitoring
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摘要 广播电视行业的快速发展,满足了人们对精神文化生活的需求,是加快精神文明建设进程的关键。进入到信息化时代以来,对于广播电视监测工作提出了新的要求,监测范围和信息种类也在不断扩增,传统技术手段呈现出一定的局限性,难以适应当前工作的实际特点,限制了工作效率与质量的提升。大数据技术的应用,能够增强监测实效性,确保节目内容顺利播出。本文对大数据及其关键技术特点进行了深入介绍,同时提出当前广播电视监测的发展现状,探索大数据技术在广播电视监测中的应用策略。 the rapid development of radio and television industry meets people's needs for spiritual and cultural life,which is the key to speed up the construction of spiritual civilization.Since entering the information age,new requirements have been put forward for the radio and television monitoring work.The monitoring range and information types are also expanding.The traditional technical means have some limitations,which are difficult to adapt to the actual characteristics of the current work and limit the improvement of work efficiency and quality.The application of big data technology can enhance the effectiveness of monitoring and ensure the smooth broadcast of program content.In this paper,the characteristics of big data and its key technologies are introduced.At the same time,the current development status of radio and television monitoring is proposed,and the application strategy of big data technology in radio and television monitoring is explored.
作者 罗天 Luo Tian(station 281,State Administration of radio and television,Kunming,Yunnan 650212)
出处 《卫星电视与宽带多媒体》 2020年第9期1-4,共4页 Satellite TV & IP Multimedia
关键词 大数据技术 广播电视监测 应用 big data technology radio and television monitoring application
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