摘要
基于Web of Science核心数据库近十年体育赛事与城市品牌形象研究相关文献,综述了国外关于体育赛事与城市品牌形象的关联性、赛事质量对城市品牌的影响、体育媒介报道与城市品牌形象传播、体育旅游与城市品牌形象以及体育赛事推动城市品牌形象提升策略等相关研究进展。研究发现,大型体育赛事在城市品牌形象推广中有着显著的作用,许多大城市均把国际赛事作为提升城市影响力的重要抓手,打造城市软实力的硬名片,因此,对我国“体育赛事名城”建设提出了三点建议:首先,从“谋赛”到“谋城”树立品牌意识,办与城市形象契合度高的赛事,注重多平台对外宣传;其次,要立足综合视角,从体育、经济、社会三个维度审视体育赛事及开展体育产业规划;第三,注重赛事质量,提升观赛体验和服务体验。
This paper reviews the literature on sports and city images including such issues as the correlation between sports events and city image,the impact of event quality on city image,the relationship between media,sports tourism and city image and,and the strategies to promote city image through sports.The study found that large-scale sports events play a significant role in the promotion of urban brand image.Many large cities regard international events as an important starting point to enhance the influence of the city and create a hard business card for the city s soft power.Therefore,it offers three suggestions,including brand awareness,that is to host sports events best matching the city image and strengthen its brand promotion;comprehensive understanding of sports events from the perspectives of sport science,economy and society;promotion of event quality,including the improvement of spectators’experience and public services.
作者
张小林
ZHANG Xiaolin(Chengdu Sport University,Chengdu 610041,China)
出处
《南京体育学院学报》
2020年第5期38-44,共7页
Journal of Nanjing Sports Institute
基金
国家社会科学基金项目(19BTY031)
四川省高校人文社会科学重点基地项目(YJY201908)。
