摘要
近年来,随着科技的迅猛发展,新媒体的飞速崛起已成不可阻挡之势。面对新形势,传统纸媒纷纷向着电子化、网络化的方向探索、实践,媒体融合的态势成为出版业新常态。在这样的背景下,传统少儿教育期刊要抓住机遇,赶上时代潮流,也必须作出相应的改革。本文以江苏教育报刊总社《阅读》杂志的微信公众号"阅读杂志"为例,分析其品牌建设和运营的特色,总结经验和教训,旨在为同类期刊微信公众号提供参考。
In recent years,with the rapid development of science and technology,the booming of new media has become an irresistible trend.Traditional paper media are working towards electronic and Internet-based media and media integration has become a new normal in the publishing industry.In this context,traditional children’s education journals must adapt themselves in order to seize the opportunity and catch up with the trend of the times.Taking the official account of"Reading Magazine"of Jiangsu Education Press Agency as an example,this article analyzes the characteristics of its branding and operation,sums up its experience and lessons,which provide references for official accounts of similar periodicals.
出处
《传媒观察》
2020年第7期92-97,共6页
Media Observer
关键词
媒体融合
少儿教育期刊
微信公众号
品牌建设
media convergence
children’s education periodicals
WeChat official account
branding
