摘要
目的了解湖南省本科高校心理健康教育微信公众号的服务现状,为加强高校心理健康教育微信公众号建设提供科学依据。方法通过微信手机客户端及IE浏览器,搜索湖南省37所本科高校的心理健康教育微信公众号,利用清博大数据平台的回溯功能,导出2019年6月1—30日搜索到的微信公众号的传播指数(WCI)及其推文的阅读数、在看数等传播力指标,分析阅读数排名前10的公众号推文的特点。结果有19所本科院校开通了心理健康教育微信公众号,占省内本科院校的51.16%。2019年6月湖南省心理健康教育微信公众号的平均微信传播指数为(159.3±81.3),共有推文267篇,公众号的平均发文数为(15.7±14.9)篇;总阅读数为38921次,篇均阅读数为145.8次;总在看数为607篇,平均在看数为2.3篇。在阅读数排名前10的推文中,有8篇来自传播指数排名前3位的3个公众号;有4篇是线上线下活动互动的文章,其他6篇推文均是结合热点时事、贴近大学生生活的文章;在推文形式上有2篇是视频推文。结论湖南省本科高校开通心理健康教育微信公众号的比例不高,已开通的高校心理健康教育微信公众号的传播力不强。微信公众号的建设质量是推文阅读数的重要影响因素,贴近大学生生活的推文阅读数较高,视频推文较受大学生喜欢。
Objective To explore the application present situation of the We Chat public accounts of colleges psychological health education in Hunan Province,and to provide a scientific reference for strengthening the construction of We Chat public accounts of colleges psychological health education.Methods The WCI(We Chat Communication Index)of the We Chat public accounts of college psychological health education in Hunan province,the numbers of reading and watching of the push articles which were published during period between June 1 and June 30 in 2019 were collected through the Qingbo data platform.The characteristics of the top 10 articles in reading numbers were analyzed.Results Totally 19 universities in Hunan Province opened We Chat public accounts of psychological health education,accounting for 51.16%of all universities in Hunan Province.In June 2019,the average WCI of the We Chat public account of college psychological health education in Hunan Province was(159.3±81.3),with267 articles and average(15.7±14.9).The total number of reading was 38921,and the average reading number of the articles was145.8.The total number of watching was 607,and the average watching number of articles was 2.3.Eight articles of the the top 10 articles in reading number were from the top 3 We Chat public accounts in WCI.Four articles were about online and offline interaction and the content of the other 6 articles combined with hot current events,closed to college students’lives in the top 10 articles in reading numbers.Two articles of the the top 10 articles in reading numbers were film.Conclusion The proportion of the universities which have opened the We Chat Public account of psychological health education in Hunan Province is not very high,and the dissemination of the We Chat Public accounts of college psychological health education is not very strong.The construction quality of We Chat public account is an important factor affecting the reading number of push article.The articles with content combining with current hot events and closing to college students’life have higher reading number than the other articles.Video work are more popular than text articles.
作者
陈琛
陈新
王华丽
汤晓兰
CHEN Chen;CHEN Xin;WANG Huali;TANG Xiaolan(International College,University of South China,Hengyang 421001,Hunan Province,China;不详)
出处
《中国学校卫生》
CAS
北大核心
2020年第7期1005-1008,1011,共5页
Chinese Journal of School Health
基金
湖南省教育厅2019年教学改革研究项目(湘教通【2019】291号)。
关键词
精神卫生
健康教育
信息交流媒体
微信公众号
学生保健服务
健康促进
Mental health
Health education
Communications media
Public WeChat
Students health sevices
Health promotion
