摘要
品牌影响力是品牌建设的分支。随着我国会展品牌建设的不断加强,品牌展会的不断涌现,对品牌展会影响力的评估也提上日程。本文基于品牌强度理论,构建了品牌展会影响力评估指标体系,并运用层次分析法(AHP)确定了各级指标的权重。
Brand influence is a branch of brand building. With the continuous strengthening of China’s exhibition brand and the emergence of brand exhibitions, it is imperative to evaluate the brand exhibition influence. Based on the theory of brand strength, this paper studies and constructs the evaluation index system of brand exhibition influence, and uses AHP to determine the weight of all levels of indicators.
作者
张金梅
ZHANG Jin-mei(Xiamen Institute of Standardization)
出处
《中国标准化》
2020年第8期90-95,103,共7页
China Standardization
基金
原福建省质量技术监督局科技计划项目(编号:FJQI2017033)资助。
