摘要
运用波士顿矩阵,引入旅游市场竞争态模型,对吉林省2009-2018年入境旅游统计数据进行分析总结。结果表明:瘦狗类市场和幼童类市场交替并维持,金牛类市场萎缩、明星类市场空白。得出结论:重视韩国、俄罗斯、中国香港和日本四大入境旅游客源市场,突出韩国主导客源市场地位;开发新需求,使韩国跳入明星类市场,防止中国香港退入瘦狗类市场;使日本复苏回到幼童类市场;重点培育澳大利亚、英国和次要培育法国市场为明星类市场;适时发展加拿大、德国、新加坡和美国市场;适当放弃中国澳门、菲律宾和泰国市场;放弃中国台湾和马来西亚客源市场。
This article uses the Boston matrix to introduce the competitive model of the tourism market,and analyzes the inbound tourism statistics of Jilin Province from 2009 to 2018.The results show that:The thin dog market and the young child market alternate and maintain,the bull market is shrinking,and the star market is blank.The conclusions can be drawn:1)pay attention to the 4 major inbound tourist markets of South Korea,Russia,Hong Kong of China and Japan,and highlight the status of Korea’s leading source market;2)develop new demand to enable South Korea to jump into the star market and prevent Hong Kong of China from retreating into the thin dog market;3)revitalize Japan back to the young child market;4)nurture Australia and the UK as the main market,and cultivate the French market as a star market;5)develop markets in Canada,Germany,Singapore and the United States in a timely manner;6)appropriately abandon the markets of Macao of China,the Philippines and Thailand;and 7)abandon the Taiwan Residents of China and Malaysia source markets.
作者
孙国霞
Sun Guoxia(Tourism College of Changchun University,Changchun 130607,Jilin,China;Northeast Asia Research Center on Leisure Economics,Tourism College of Changchun University,Changchun 130607,Jilin,China)
出处
《地理科学》
CSSCI
CSCD
北大核心
2020年第6期973-979,共7页
Scientia Geographica Sinica
基金
吉林省教育厅“十二五”社会科学研究项目(吉教科文合字[2014]第655号)资助。
关键词
旅游竞争态
入境旅游
吉林省
客源市场
tourism market competitive state
inbound tourism
Jilin Province
source market
