摘要
从电商配送为起点,结合生鲜产品的特性,完成了电商环境下生鲜配送服务质量评价指标的筛选,构建了9个评价维度和24个具体指标的评价体系。以问卷调查的形式获取网购顾客的数据,通过层次分析法确定指标权重,采用模糊综合评价法对天猫和京东的配送服务质量进行对比分析,并基于此分析结果给出了提高配送服务质量的方法。
Base on the distribution of e-commerce,combined with the characteristics of fresh products,the selection of service quality evaluation indicators of fresh distribution in e-commerce environment is completed,and construct the evaluation system including 9 evaluation dimensions and 24 specific indexes.This paper obtains the data of online shopping customers in the form of questionnaire,determines the index weight through the analytic hierarchy process,and makes a comparative analysis of the distribution service quality of Tmall and JD by using the fuzzy comprehensive evaluation method.Based on the analysis results,this paper gives the methods to improve the distribution service quality.
作者
周璇
Zhou Xuan(Fujian Forestry Vocational Technical College,Nanping Fujian 353000)
出处
《对外经贸》
2020年第8期78-81,共4页
FOREIGN ECONOMIC RELATIONS & TRADE
