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基础市场导向的中职电子商务专业学生创业教育策略研究 被引量:1

Research on the Strategies of Entrepreneurship Education for Students Majoring in E-commerce in Secondary Vocational Schools Oriented by the Basic Market
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摘要 现代社会的不断进步使得网络信息技术的应用范围逐步扩大。与此同时,国家对中职教育的关注度也逐渐提升,电子商务作为一种新兴商业模式,在中职教育教学中逐渐成为焦点,成为中职教育阶段的热门专业。而近年来,就业形势发生变化,创业开始成为很多青年人择业的第一选择。因此,中职院校在进行教学培养时也应当加强对学生创业能力的培养,在教学的过程中给学生贯彻创新、全面、符合实际的创业理念和方式,只有这样,才可以为市场培养出源源不断的优秀人才。该文对中职电子商务专业学生进行创业教育的必要性以及当前中职电子商务专业创业教育的现状进行阐述和分析,并针对当前存在的问题提出中职电子商务专业创业教育活动开展的思路及具体策略。 The continuous progress of modern society has gradually expanded the application scope of network information technology.At the same time, more and more attention has been paid to sec ondary vocational education in China. As a new business model, e-commerce has gradually become the focus of secondary vocational education and teaching, having become a popular major at the secondary vocational education stage. In recent years,the employment situation has changed, and entrepreneurship has become the first choice for many young people. Therefore,secondary vocational schools should also strengthen the cultivation of students’ entrepreneurial ability when teaching and training them. Only by implementing innovative, comprehensive, and practical entrepreneurial concepts and methods in teaching, can outstanding talents be cultivated for the market continuously.This paper elaborates and analyzes the necessity and current situation of entrepreneurship education for students majoring in e-commerce in secondary vocational schools, and puts forward ideas and specific strategies for the development of entrepreneurship educationin the e-commerce major of secondary vocational schools in response to the current problems.
作者 张雁林 ZhangYanlin
出处 《科教文汇》 2020年第24期147-148,共2页 Journal of Science and Education
关键词 市场导向 中职电子商务 创业教育 market orientation secondary vocational e-commerce entrepreneurship education
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