摘要
通过分析目前洪江古商城文创产品中存在的问题,在关注用户的情感体验基础上把洪江古商城地域特色文化与文创产品设计结合运用,改变洪江古商城文创产品的现状。具体从情感体验的3个层次出发,分析情感体验与文创产品之间的关系,建立情感体验在洪江古商城文创产品设计的模型。洪江古商城文创产品设计需在以本能层面与行为层面的情感体验为设计根据点,继而延伸至反思层面设计。以情感体验为基础,以产品为媒介,传播洪江古商城文化。
By means of analysis on the problems in the cultural and creative product of Hongjiang Ancient Commercial city, on the basis of attention to the emotional experience of users, with combination of the design of cultural and creative product and regional special culture in Hongjiang Ancient Commercial city, it changes the status of cultural and creative product of Hongjiang Ancient Commercial city. Specifically, it starts from three levels of emotional experience, analyzes the relationship between emotional experience and cultural and creative product, and establishes the model of emotional experience in the design of cultural and creative product of Hongjiang Ancient Commercial city. The design of cultural and creative product of Hongjiang Ancient Commercial city should be based on the emotional experience in the aspects of instinct and behavior design, and then it can be extended to reflection design. On the basis of emotional experience, with product as medium, it can communicate culture of Hongjiang Ancient Commercial city, which can provide some references for the design of cultural and creative product in other areas.
作者
左欢
叶志勇
张玉山
Zuo Huan;Ye Zhi-Yong;Zhang Yu-Shan(China Cultural And Creative Research Center of Central South University of Forestry and Technology,Changsha,Hunan,410004)
出处
《湖南包装》
2020年第4期94-96,117,共4页
基金
2019年湖南省哲学社会科学基金项目(编号:19YBA369)
2017年度湖南省教育厅科学研究项目(重点项目)(编号:17A231)
中南林业科技大学国家社科基金预研项目(编号:2017YY001)。
关键词
情感体验
洪江古商城
地域文化
文创产品设计
Emotional Experience
Hongjiang Ancient Commercial city
Regional Culture
Design of Cultural and Creative Product
