摘要
在传统媒体时代,受众获取新闻信息的渠道相对比较单一,主要以电视或电台渠道为主,因此,新闻主播是受众获取新闻信息的主要来源之一。但随着电脑、平板电脑、智能手机的普及,电视受众“两极化”(“老龄化”、“低龄化”)趋势日益明显,电视的开机时长明显减少。电视节目、电视新闻主播遭到冷落。面对新媒体给新闻节目带来的影响,新闻主播应该积极转型,适应新环境的变化。本文将分析央视新闻设置的短视频栏目《主播说联播》这一创新之举,探究新媒体时代新闻主播转型的必要性及路径。
In the traditional media era,the channels for the audience to obtain news information are relatively single,mainly TV or radio channels.Therefore,news anchors are one of the main sources for the audience to obtain news information.However,with the popularization of computers,tablet computers and smart phones,the TV audience is becoming increasingly polarized(aging and younger),and the TV startup time is obviously reduced.TV programs and TV news anchors were left out in the cold.Facing the influence of new media on news programs,news anchors should actively transform and adapt to the changes of the new environment.This paper will analyze the innovative action of CCTV news's short video column"The anchor talks about simulcast",and explore the necessity and path of news anchor transformation in the new media era.
作者
高兴
Gaoxing(Tarim University,Alar,Xinjiang 843300)
出处
《卫星电视与宽带多媒体》
2020年第14期147-149,共3页
Satellite TV & IP Multimedia
关键词
《主播说联播》
新媒体
新闻主播
转型
"The anchor said that the network"
New media
News anchor
Transformation
