摘要
2019年国家政府机构改革后文化和旅游的资源整合发展是未来的趋势。改革之前,旅游资源开发和文化资源开发契合度不高,非遗的保护传承和旅游开发两项课题创新融合的关注度不高。本文通过梳理非遗传承与旅文产品开发的现有研究,全面分析二者关联性;得出非遗旅文产品开发分为:分类-定位-设计-运营四步走,并且阐述了非遗旅文产品在非遗传承层面“保护诉求”、“本真性”、“存续”的实现因果。
2019 is a year in which the integration and development of culture and tourism resources take off after the reform of national government institutions,which is also the trend in the future.Before the reform,there are wide discrepancies between the development of tourism resources and cultural resources;the protection and inheritance of ICH and the innovation and integration of tourism development have a fairly low profile.By collecting and sorting out the existing data of ICH and the tourism cultural and creative product(TCC)development,the author comprehensively analyzes the relationship between the two,and concludes that the development of ICH tourism cultural and creative products can be divided into four steps:Classification/location/design/operation.In addition,the author expounds the realizable effects of ICH TCC products in terms of“protection appeal”,“authenticity”and“survival”.
作者
彭黎
PENG Li(Hunan Automotive Engineering Vocational College,Zhuzhou Hunan,China)
出处
《绿色包装》
2020年第8期69-73,共5页
Green Packaging
基金
株洲市社科研究课题(我市非遗传承与旅游文创产品开发互推策略研究zzsk20087)。
关键词
非遗传承
旅游文创产品
互推策略
inheritance of intangible cultural heritage
the tourism cultural and creative product
mutual promotion strategy
