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类型教育背景下高职院校品牌建设路径探究 被引量:9

Research on the Path of Brand Construction of Higher Vocational Colleges under the Background of Type Education
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摘要 《国家职业教育改革实施方案》指出,职业教育和普通教育是不同的教育类型,这说明职业教育有着独特的发展规律和普通教育不可替代的教育特征。“双高计划”的出台,更是将职业教育发展推向一个新高度。“双高计划”背景下高职院校品牌建设的具体实施路径指向六个方面:找准办学定位,培育品牌专业,创新办学模式,强化团队合作,努力维护品牌,开展国际交流。 “National Vocational Education Reform Implementation Plan”clearly pointed out that vocational education and general education are different types of education,which shows that vocational education has a unique development law and the irreplaceable characteristics of general education.The subsequent introduction of the“Double High Plan”pushed the development of vocational education to a new height.The specific implementation path of the brand building of higher vocational colleges under the background of the“Double High Plan”points to six aspects:identifying the correct position of the school,cultivating brand specialties,innovating the school-running mode,strengthening teamwork,striving to maintain the brand,and carrying out international exchanges.
作者 苏志刚 Su Zhigang(Party committee of Ningbo University of Technology,Ningbo 315211)
出处 《职业技术教育》 北大核心 2020年第20期6-9,共4页 Vocational and Technical Education
关键词 高职院校 类型教育 双高计划 品牌建设 higher vocational colleges type education “Double High Plan” brand building
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