摘要
随着以“神话主义”为代表的神话理论的发展,对神话的形式、内涵、功能等方面的研究已经迎来了新的契机。而近年来屡屡缔造票房奇迹的国产动画电影市场也让我们意识到,对中国古代神话的研究,应该进一步聚焦“应用”和“接受”,将神话与当下受众最广泛的动画电影市场结合起来。从消费语境的角度出发,通过对国产动画电影成功案例的梳理与分析,探索中国传统神话如何在适应当代文化市场的前提下得到有效传承,才能对国产动画电影应该怎样向世界讲述中国故事、展示中国文化、传递中国精神等问题提出有效方案。
With the development of the myth theory represented by“mythicism”,the research on the form,connotation,function and other aspects of myths has ushered in a new opportunity.In recent years,the domestic animated film market,which has repeatedly created miracles of box office,also makes us realize that the research on ancient Chinese myths should further focus on“application”and“acceptance”,and combine the myths with the animated film market with the most extensive audience at present.From the perspective of consumption context,and through sorting out and analyzing the successful cases of domestic animated films,only by exploring how Chinese traditional myths can be effectively inherited on the premise of adapting to the contemporary cultural market,can effective solutions be put forward on how domestic animated films should tell Chinese stories,display Chinese culture and convey Chinese spirit to the world.
作者
刘捷
杨鸿瑞
邵俊
Liu Jie;Yang Hongrui;Shao Ju(Institute of Marxism,East China University of Science and Technology,Shanghai 200237;School of Business,East China University of Science and Technology,Shanghai 200237;School of Art Design and Media,East China University of Science and Technology,Shanghai 200237)
出处
《长江大学学报（社会科学版）》
2020年第4期9-14,共6页
Journal of Yangtze University（Social Sciences Edition）
基金
中央高校基本科研业务费重大培育项目“中国民间文学资源的创造性转化理论与实践”(CCNU2016AZ019)
华东理工大学大学生创新创业训练项目“中国古代神话的传承与国产动画电影的消费语境研究”。
关键词
神话
动画
消费语境
myth
animation
consumption context
