摘要
近年来古村落旅游成为热点,宏村作为古村落的代表,其徽式古建筑和田园景观是历史遗留下的宝贵文化旅游资源。随着宏村旅游的快速发展,其旅游业发展问题逐渐凸显,旅游发展质量有待提高,因此理清其发展的现状和主要问题,思考古村落在自媒体时代如何突破困境抓住发展机遇,研究新的发展对策,对于宏村以及其他古村落的发展都具有重要意义。本文重点关注了自媒体背景下宏村旅游发展现状及问题,在此基础上提出了宏村旅游发展的对策建议。
In recent years,ancient village tourism has become a hot spot. As a representative of ancient villages,Hongcun’s ancient Huizhou style architecture and rural landscape are precious cultural tourism re-sources left over by history. With the rapid development of Hongcun’s tourism,the problems of its tourism de-velopment have become increasingly prominent,and the quality of its tourism development needs to be im-proved. Therefore,it is of great significance for the development of Hongcun and other ancient villages to clarify the current situation and main problems of its development,to think about how to break through the difficulties and seize the development opportunities in the era of self media,and to study new development strategies. This paper focuses on the current situation and problems of Hongcun tourism development in the context of self media,and puts forward countermeasures and suggestions for Hongcun tourism development on this basis.
作者
陈红玲
张灵杰
CHEN Hong-ling;ZHANG Ling-jie(School of Business,Guangxi University,530000,Guangxi,Nanning,China)
出处
《特区经济》
2020年第8期133-135,共3页
Special Zone Economy
基金
国家自然科学基金项目“基于网络视角的健康旅游地复杂系统演化发展过程、动力机制研究”(41861027)。
关键词
宏村
古村落
自媒体
发展策略
Hongcun
ancient village
self media
development strategy
