摘要
慑于假阳性规制错误,当前我国反垄断制度框架过度依赖事后管控规则,不当纵容了数字内容平台版权集中行为。与网络效应和用户粘性相比,数字内容平台真正的市场力量源于受版权法排他权保护的版权集中壁垒。自然垄断效应的削弱与事后监管工具的全面失灵要求反垄断法转向竞争导向型的监管思路,在单一卖方平台建立绝对垄断地位前,予以结构性调整。通过设定合理的经营者集中申报审查标准、引入版权控制人关键设施开放义务、扶持替代性公共选项三种救济模式,能以较低成本维持数个平台有限竞争的市场结构,在兼顾版权集中规模效率的同时,重拾竞争益处。分析我国典型数字内容市场可以发现,在线音乐和电子学术期刊市场版权集中的反竞争效应强于流媒体视频和电子书市场,此种情况应引起反垄断监管部门警惕。
Due to the false positive error in regulation,the current antitrust institutional framework excessively relies on ex post governing rules,which improperly allows acts of copyrights concentration by digital content platforms.Despite the network effect and user stickiness,the real market power of a digital content platform comes from the copyright concentration barrier protected by exclusive right in the copyright law.The reduced effect of natural monopoly and the total failure of ex post supervisory tools require the antitrust law to adopt a competition-oriented supervisory approach to make structural adjustment before a single seller platform has well established ab absolute monopoly status.Though three remedy modes,i.e.establishing a reasonable standard for the review of concentration report by business actors,regulating copyright controller's obligation to openly provide essential facilities,supporting alternative public options,it is possible to maintain a market structure with limited competition among several platforms at a relatively low cost and regain the competition benefit whiling maintaining the scale efficiency of copyright concentration.It is found by analyzing the typical digital content market in China that the anti-competitive effect of copyright concentration in online music and electronic scholarly journal markets is stronger than that in streaming video and e-book markets,which should arouse the attention of anti-monopoly supervisory authorities.
出处
《政治与法律》
CSSCI
北大核心
2020年第10期134-147,共14页
Political Science and Law
基金
国家社科基金项目“人工智能在刑事证据判断中的运用及其界限研究”(项目编号:18BFX079)的前期阶段性成果。
关键词
数字内容平台
版权集中
结构性救济
自然垄断
存量市场
Digital Content Platform
Copyright Concentration
Structural Relief
Natural Monopoly
Stock Market
