摘要
文章聚焦于新冠肺炎疫情对中国传媒产业的影响。疫情对中国传媒产业的直接影响在于:促进在线用户快速增长,大部分网络应用用户规模增长幅度超过10%;加快了传统主流媒体退场和在线社会信息传播系统控场的历史进程;导致传统媒体广告投放总量下降,在线平台广告收入增长;促进直播带货成为在线社会信息传播系统经营模式的新亮点。在此基础上,互联网范式主导用户社会信息传播与分享的趋势彰显,在线社会信息传播系统已然成形,在线社会信息传播系统功能开始全面释放,在线社会信息传播系统持续生成,表征着中国传媒产业演进支配阶段的到来;传媒产业演进环境复杂化,智能传媒产业将释放巨大的市场影响力,在线社会信息传播系统将在智能化轨道上不断演化,新基建将为智能技术体持续赋能,表征着中国传媒产业更新演进周期的开启。
This article focuses on the impact of COVID-19 on China’s media industry.The immediate impacts are as follows:promoted the rapid growth of online users as most web applications has increased by more than 10%;accelerated the historical process of the withdrawal of traditional mainstream media and the control of the online social information dissemination system;resulted in the decrease of the total amount of traditional media advertising and the increase of online platform advertising revenue as well as encouraged the live streaming shopping to become the new bright spot of the online social information dissemination system business model.Therefore,the trend of Internet paradigm leading users to spread and share social information is highlighted and online social information dissemination system has taken shape.In the meantime,the function of the online social information dissemination system has been fully released and online social information dissemination system continues to be generated.Such deep influence signifies the arrival of the dominant stage of the evolution of China’s media industry.Moreover,the environment for media industry’s evolution will be more complicated,even if the industry of smart media will release huge market influence.The online social information dissemination system will continue to evolve on the intelligent track,and the "new infrastructure" will continue to empower the intelligent technology body.Meanwhile,those long-term impact also characterizes the opening of the evolution cycle updating of China’s media industry.
作者
兰霞
吕尚彬
LAN Xia;LV Shang-bin(College of Humanity&Law,Huazhong Agricultural University,Wuhan 430070,China;School of Journalism and Communication,Wuhan University,Wuhan 430072,China)
出处
《编辑之友》
CSSCI
北大核心
2020年第10期27-34,共8页
Editorial Friend
基金
教育部哲学社会科学重点研究基地重大攻关项目“传媒智能化发展背景下中国传媒与广告产业竞争力研究”(16JJD860002)。
