摘要
“互联网+农产品”众筹项目属于新时代下产生的扶贫融资项目,有利于激活农村经济,提高农民经济收入水平。“互联网+农产品”众筹项目具有特殊性,当前项目发起人在开展“互联网+农产品”众筹项目的过程中遇到一定问题。因此,需探究影响项目开展的因素,进而探究有效的解决方法。本文首先研究了农产品众筹概念及意义,对“互联网+农产品”众筹影响因素进行研究假设,其次开展“互联网+农产品”众筹影响因素研究设计工作并进行实证结果探究,最后得出“互联网+农产品”众筹影响因素研究启示:提供项目优势信号,丰富项目所展现出来的信息;项目发起人以积极态度对待众筹融资活动;采取措施,获取投资者的信任。
The Internet plus agricultural products’crowdfunding project is a financing project for the poor in the new era,which is beneficial to activate the rural economy and raise the income level of farmers.Internet plus agricultural crowdfunding project has its particularity.At present,the project sponsors have encountered certain problems in launching the Internet plus agricultural products’crowdfunding project.Therefore,it is necessary to explore the factors affecting the project,and then find effective solutions.This paper first studies the concept and significance of the public product of agricultural products,and studies the hypothesis of the impact factors of Internet plus agricultural products.Secondly,it carries out the research and design work of the Internet plus agricultural product crowd financing factors and makes empirical results.Finally,Internet plus agricultural products’crowdfunding factors are studied.The inspiration is:providing signal of project superiority,enriching the information displayed by the project;project initiator takes positive attitude towards crowdfunding activities;and takes measures to obtain investor trust.
作者
王柔
周萍
Wang Rou;Zhou Ping
出处
《科技广场》
2020年第2期89-96,共8页
Science Mosaic
基金
2019年度江西省高校人文社会科学研究项目“乡村振兴背景下农产品众筹:信任机理研究”(项目编号:GL19253)。
关键词
众筹项目
互联网+
农产品
影响因素
Crowdfunding Projects
Internet Plus
Agricultural Products
Influencing Factors
