摘要
互联网发展日新月异,新兴媒体迅速崛起,媒体格局和舆论生态随之改变,地市级传统媒体经受着前所未有的冲击和挑战。在实地调研、数据分析的基础上,结合本地区新闻媒体的实际情况,对新时期地市级传统媒体的背景现状进行分析,提出“坚持一体化发展方向,推动市域各种媒介资源、生产要素有效融合,加快建设新型主流媒体,不断推出更多融媒体精品力作”的对策和建议,以此推动地市级媒体行业的良性发展。
With the rapid development of the Internet and the rapid rise of new media,the media landscape and public opinion ecology have changed accordingly.The traditional media of prefecture-level city is experiencing unprecedented impact and challenge.On the basis of field research and data analysis,combined with the actual situation of local news media,this paper analyzes the current situation and predicament of the prefecture-level traditional media in the new era,and puts forward countermeasures and suggestions for integrating transformation in innovation,so as to promote the benign development of the prefecture-level media industry.Measures include adhering to the direction of integrated development,promoting the effective integration of various media resources and production factors in the city,accelerating the construction of new mainstream media,and continuing to introduce more masterpieces of integrated media.
作者
彭永忠
PENG Yong-zhong(Loudi TV Station, Loudi 417000, China)
出处
《湖南人文科技学院学报》
2020年第5期90-94,共5页
Journal of Hunan University of Humanities,Science and Technology
关键词
媒体融合
传统媒体
新媒体
media convergence
traditional media
new media
