摘要
从企业品牌形象构建诉求的视角,探究邮轮外观和内装造型特征的协同表达形式。以用户为中心,通过个人的马斯洛需求层次理论延展到企业品牌形象构建的诉求层次,以3种类型的6个品牌为案例进行船只的外观及内装造型特征的分析,探寻不同品牌形象诉求下,不同类型邮轮的外观与内装造型特征的表达形式。通过研究,发现不同类型的邮轮外观与内装通过色彩、风格等方面呈现出一定的协同表达或反差协同表达,以增强邮轮品牌识别和传达邮轮品牌价值。
From the perspective of corporate brand image construction,we explored the collaborative expression of exterior and interior styling features of cruises.Taking the user as the center,and extending Maslow’s Hierarchy of Needs of individuals to the demands of corporate brand image construction,we analyze the exterior and interior styling features of three types of ships and six brands to explore the expression forms of different types of cruise ships under different brand image demands.Through this study,it was found that the exterior and interior decorations of different types of cruise ships show a certain degree of co-expression or contrast co-expression through the usage of colors and styles.We believe this can enhance cruise brands’identity and convey their brand value.
出处
《家具与室内装饰》
2020年第8期120-121,共2页
Furniture & Interior Design
关键词
邮轮外观
邮轮内装
品牌形象
企业诉求
Cruise exterior appearance
Cruise interior appearance
Brand image
Corporate demands
