摘要
城市品牌正在成为城市竞争力的制高点,以更高的品牌标准提升城市的功能品质,构建新常态下城市竞争的新优势是大势所趋.因此,运用计量软件CiteSpace对国内外2011—2018年城市品牌的最新研究文献进行可视化分析,绘制关键词共现图谱和关键词聚类,分析国内外城市品牌研究的特点和热点,用突现词和前沿时区图,分析国内外城市品牌的研究前沿领域,从中找出目前国内外城市品牌研究进展和热点的共性与差异,以期为我国城市品牌研究和建设提供参考.
The city brand is becoming the commanding height of the urban competitiveness.It is the general trend to improve the functional quality of the city with a higher brand standard and build a new advantage of urban competition in the new normal.Therefore,this paper uses the measuring software CiteSpace to conduct visual analysis of the latest literatures on city brands in 2011-2018 at home and abroad,draw the maps of the keyword distribution and clustering,analyze the characteristics and hot issues of the study of city brand at home and abroad,and analyze the foreland fields of research of the study of city brand at home and abroad with the the burst terms and frontier time zone map.In order to provide reference for the research and construction of urban brand in China,the similarities and differences of the research progress and hot issues of urban brand at home and abroad are found out.
作者
解树江
欧周文
XIE Shujiang;OU Zhouwen(School of Economics Minzu University of China,Beijing 100081,China)
出处
《长沙大学学报》
2020年第5期92-104,共13页
Journal of Changsha University
关键词
城市品牌
研究热点
研究前沿
city brand
research focus
research fronts
