摘要
受新媒体影响的高校学生,阅读需求和渠道产生了很大变化,高校图书馆需要顺应时代大潮,展开具有时代特征的阅读推广。高校的阅读推广除了要考虑时代特点,也需要依托大数据、信息技术等,对学生的需求进行归纳、整理、分析,利用大数据的方式找到合适的推广方式。本文从新媒体语境下高校图书馆数字阅读的必要性入手,探讨了其推广策略。
University students affected by new media have made great changes in their reading needs and channels.University libraries need to adapt to the tide of the times and develop reading promotion with the characteristics of the times.In addition to considering the characteristics of the times,reading promotion in colleges and universities also needs to rely on big data,information technology,etc.to summarize,organize,and analyze the needs of students,and use big data to find suitable promotion methods.This article starts with the necessity of digital reading in college libraries in the context of new media and discusses its promotion strategy.
作者
王艳平
WANG Yanping(Zhengzhou Institute of Industrial Technology,Xinzheng,Henan Province,451150 China)
出处
《科技创新导报》
2020年第20期239-241,共3页
Science and Technology Innovation Herald
关键词
新媒体
高校
图书馆
推广
New media
Colleges
Libraries
Promotion
