摘要
非物质文化遗产(以下简称“非遗”)档案是文化的重要载体,其档案信息的传播对于增进公众的非遗了解程度,强化民族认同感和巩固文化自信有着重要的意义。借助传播学的5W模式从传播主体(Who)、传播内容(Says what)、传播媒介(In which channel)、传播受众(To whom)和传播效果(With what effect)5个方面构建了我国非遗档案信息分众传播模式,以武汉市档案馆非遗档案信息传播为典型案例,采用案例研究的方法,分析武汉市非遗档案信息分众传播的实践经验,并从传播内容、传播精准度、传播手段以及反馈机制提出深化策略,具有一定的理论意义和实践价值。
Intangible cultural heritage(ICH)archives are very important custodians of national and regional culture,whose dissemination is significant to promote public understanding and utilization of intangible cultural heritage,and enhance public recognition and self-confidence of national culture.Based on 5W mode of dissemination,this paper constructs a demassify communication model for Chinese intangible cultural heritage archives from five aspects:communication subject(Who),content(Says what),media(In which channel),audience(To whom)and effect(With what effect).This research are essentially practice-oriented and led by Wuhan Municipal Archives,it then identified the dissemination strategy for intangible cultural heritage archives,which is of certain theoretical and practical contribution.
作者
陈慧
乐茜
罗慧玉
李欢
CHEN Hui;YUE Xi;LUO Hui-yu;LI Huan(School of Information Management,Central China Normal University,Wuhan 430079;Wuhan Municipal Archives,Wuhan 430014)
出处
《山西档案》
2020年第5期105-112,共8页
Shanxi Archives
基金
国家社会科学基金青年项目“面向创新型国家建设的工程档案知识赋能及其实现路径研究”(项目编号:19CTQ037)阶段性研究成果。
关键词
非物质文化遗产档案
5W模式
分众传播策略
intangible cultural heritage(ICH)archives
5W mode
mass-decentralized dissemination strategy
