摘要
分析全屋定制的消费者需求、现存问题,探讨当下全屋定制家具发展势头良好的欧派家居的发展战略,归纳小户型全屋定制发展的普遍规律,为小户型全屋定制行业的发展提供一些理性的思考,以期促进我国小户型全屋定制的健康发展。
This paper analyzes the consumers’demand for whole house customization,the existing problems.It discusses the development strategy of OPPEIN Home Furnishing that enjoys a sound momentum of development.It summarizes the universal law of the development of the small house customization.It provides references for the small house customization industry,so as to promote the healthy development of the small house customization in our country.
作者
徐红莲
黄凯
XU Honglian;HUANG Kai(School of Arts,Anhui Polytechnic University,Wuhu Anhui 241000,China)
出处
《莆田学院学报》
2020年第4期90-96,共7页
Journal of putian University
基金
安徽省高校人文社科重大项目(SK2014zd015)。
关键词
小户型
全屋定制
欧派家居
small house
whole house customization
OPPEIN Home Furnishing
