摘要
作为一种客观存在的艺术传播现象,旅游演艺传播离不开艺术信息的交流和沟通。“编码与解码”是旅游演艺传播机制运行的两大核心环节,在旅游演艺传播活动中有着不可或缺的地位和作用。与常规的演出艺术相比,旅游演艺是一种在演出场所和受众上都较具指向性的独具特色的艺术表演活动,其“编码与解码”环节也有着自身的发展特征和运行规律。旅游演艺的编码存在地域性、时空交互性、多感官性、高科技化等特征,其解码在传播效果沟和文化差异性方面表现突出,对于编码与解码的剖析有助于更好地搭起艺术生产和消费之间的桥梁,提升旅游演艺传播的效果。
As an objective phenomenon of art communication,the communication of tourism performing arts cannot be separated from the exchange and communication of artistic information.The encoding and decoding are two main processes in the operation of tourism performance from the perspective of communication mechanism,thus make them the indispensable roles in tourism performance.Compared with the traditional performing arts,tourism performing arts is a kind of unique artistic activity with more directivity in both the performance place and the audience.The"encoding and decoding"itself also has typical characteristics and operation rules in development.The encoding of tourism performing arts is characterized by regionalism,spatial-temporal interaction,multi-sensory and high-tech,while the decoding is prominent in the communication effect gap and cultural difference.The analysis of encoding and decoding improves communication effect of tourism performing arts by bridging the gap between the art production and consumption.
作者
黄丹
王廷信
HUANG Dan;WANG Ting-xin(School of Arts,Southeast University,Nanjing,Jiangsu 210096;Faculty of Hospitality Management,Shanghai Business School,Shanghai 200235;Institute of Art,Communication University of China,Beijing 100024)
出处
《艺术百家》
CSSCI
北大核心
2020年第4期68-74,共7页
Hundred Schools In Arts
基金
2019年度国家社科基金艺术学重大项目“中华传统艺术的当代传承研究”(项目编号:19ZD01)阶段性成果之一。
关键词
旅游演艺
传播
编码
解码
Tourism Performing Arts
Communication
Encoding
Decoding
