摘要
基于消费者低碳偏好与消费渠道偏好,研究制造商选择银行贷款及预付款融资时双渠道供应链的定价与减排决策,分析两种模式下消费者偏好对决策的影响,并通过算例分析验证以下结论:在两种融资模式下,单位产品批发价、零售价及减排量均随消费者低碳偏好的增加而增加,并且随着消费者线上消费偏好的增加,单位产品批发价与减排量增加,而产品零售价随消费者线上消费偏好的变化还受消费者低碳偏好及融资利率的影响;当两种模式融资利率相等时,预付款融资模式下的单位产品批发价与减排量恒高于银行贷款融资,只有在消费者低碳偏好较高的情况下,预付款融资模式下的产品零售价才会高于银行贷款融资。
Based on consumers'low-carbon preference and consumption channel preference,this paper studies the pricing and emission reduction decisions of dual-channel supply chain when manufacturers choose bank loan financing and advance payment financing,and analyzes the influence of consumers'preference on the decision-making under the two modes,and verifies the following conclusions through the example analysis:Under the two financing modes,the wholesale price,retail price and emission reduction per unit product increase with the increase of consumers'low-carbon preference,and the wholesale price and emission reduction per unit product increase with the increase of consumers'online consumption preference,while the change of product retail price is also affected by consumers'low-carbon preference and financing interest rate;When the financing interest rates of the two modes are the same,the wholesale price and emission reduction per unit product under the advance payment financing mode are always higher than those under the bank loan financing mode,and only when the consumers have a high preference for low carbon,the retail price of products under the advance payment financing mode will be higher than that of the bank loan financing.
作者
董兴林
赵洁
DONG Xinglin;ZHAO Jie(College of Economics and Management,Shandong University of Science and Technology,Qingdao 266590,China)
出处
《物流科技》
2020年第11期1-6,共6页
Logistics Sci-Tech
基金
教育部人文社会科学规划基金项目“统一授信模式供应链金融风险扩散机理与监管绩效研究”(17YJAZH018)。
关键词
低碳型
双渠道供应链
融资决策
消费者偏好
low carbon
dual-channel supply chain
financing decision
consumers'preference
