摘要
福建省是生态文明示范区,长久以来重视生态文明建设,与时俱进的生态文明发展赋予了农业新的内涵,作为福建特色农业、支柱产业之一的茶产业对福建省的建设和发展至关重要。随着居民生活水平的不断提高,消费者对质量安全的重视程度远超从前。在社会生态文明建设大势所趋的背景下,探究福建省消费者对茶叶质量安全的要求,分析消费者对茶叶质量安全的认知情况,从而得出相关对策建议,以期为茶叶生产企业的茶叶产品供应提供建议,同时提高消费者的生态消费意识与食品质量安全观念和影响健康、绿色、可持续茶叶消费行为决策,从而引导安全茶叶生产,从生产源头控制质量安全,促进福建茶叶市场良性循环发展。
Fujian Province is a demonstration area of ecological civilization.It has always attached importance to the construction of ecological civilization.The development of ecological civilization that keeps pace with the times has given new connotation to agriculture.Tea industry,as one of Fujian's characteristic agriculture and pillar industries,is of vital importance to the construction and development of Fujian Province.With the continuous improvement of residents'living standards,consumers pay more attention to quality and safety than before.Under the background of the general trend of social and ecological civilization construction,this paper explores Fujian consumers'requirements for tea quality and safety,considers consumers'cognition of tea quality and safety,and thus obtains relevant countermeasures and suggestions,with a view to providing directional suggestions for tea product supply of tea production enterprises,and at the same time improving consumers'ecological consumption awareness and food quality and safety concepts and influencing healthy,green and sustainable tea consumption behavior decisions,so as to guide safe tea production,control quality and safety from the production source,and promote the healthy circular development of Fujian tea market.
作者
谢向英
吴雅雯
戴心怡
苏燕汝
林榅荷
XIE Xiangying;WU Yawen;DAI Xinyi;SU Yanru;LIN Wenhe(School of Management,Fujian Agriculture and Forestry University,Fuzhou,Fujian 350002)
出处
《武夷学院学报》
2020年第7期54-59,共6页
Journal of Wuyi University
基金
2015年福建省“2011协同创新中心”中国乌龙茶产业协同创新中心专项项目(闽教科〔2015〕75号)
2016年福建省高校新世纪优秀人才支持计划项目(闽教科〔2016〕23号)阶段性成果
2019年福建省软科学项目(2019R0036)
2018年福建省社科研究基地生态文明研究中心项目(KXJD1805A)
福建农林大学创新创业训练项目(201810389298)。
关键词
生态文明
茶叶质量安全
消费者认知
消费者行为
ecological civilization
tea quality and safety
consumer cognition
consumer behavior
