摘要
安徽省凭借良好的资源禀赋与历史文化条件形成了一批具有较高知名度的农产品区域品牌,但是与浙江、山东、福建等省份相比,农产品区域品牌竞争力还有待进一步培育。从产业链视角对安徽省部分农产品区域品牌进行分析发现,安徽省农产品区域品牌竞争力培育存在着供需链缺口、加工链太短、利润链共享机制不成熟、产业链风险管理薄弱、一二三产业融合不足和区域品牌运营管理能力不强等问题。因此,需要从以下方面加强对安徽省农产品区域品牌竞争力的培育:强调农产品区域品牌建设战略地位,培育良好的区域环境、加强优势区域农产品的选择,明确各建设主体的分工与协作,延长加工与销售环节,建立利润分享机制,建立与发展协同创新体系,塑造统一的农产品区域品牌形象,加强品牌维护与管理。
With the good resource endowment and historical&cultural conditions,Anhui province had formed a number of well-known regional brands of agricultural products.But compared with Zhejiang,Shandong and Fujian provinces,the competitiveness of regional brands of agricultural products needed further cultivation.From the perspective of industrial chain,it was found that there were many problems in cultivating regional brand competitiveness of agricultural products in Anhui province.The problems included supply chain gap,short processing chain,immature profit chainsharing mechanism,weak risk management of industrial chain,insufficient integration of primary,secondary and tertiary industries,and weak management ability of regional brand operation.Therefore,it was necessary to strengthen the cultivation of regional brand competitiveness of Anhui agricultural products from the following aspects:emphasizing the strategic position of regional brand construction of agricultural products,fostering a good regional environment,strengthening the choice of agricultural products in the dominant regions,clarifying the division and cooperation of the main construction bodies,prolonging the processing and marketing links,establishing profit-sharing mechanism,establishing and developing cooperative innovation system,shaping unified regional brand image of agricultural products,enhancing brand maintenance and management.
作者
徐春迎
Xu Chunying(School of Economics and Management,Anhui Agricultural University,Hefei 230036)
出处
《黑龙江八一农垦大学学报》
2020年第6期111-118,共8页
journal of heilongjiang bayi agricultural university
基金
安徽省高等院校人文社科基地项目(SK2015A064)
2015年度安徽省领导圈定课题(SLDQDKT15-02)。
关键词
产业链
安徽省农产品区域品牌
竞争力
培育
industrial chain
regional brand of Anhui agricultural products
competitiveness,cultivation
