摘要
基于2009-2018年苏南地区乡村旅游网络游记数据,结合统计分析及ArcGIS空间分析方法探索乡村旅游市场的时空演化特征及影响因素。结果表明:1)乡村旅游客源时间分布呈“四峰四谷”形变化轨迹,淡/旺季特征及周末效应明显。2)乡村旅游客源地呈集聚分布,客源分布表现为“东高西低,南高北低”的空间分异规律,以上海、南京和苏锡常为代表的长三角地区是苏南乡村旅游的主要客源地。不同类型乡村旅游点的客源分布特征差异显著,城郊型乡村旅游点客源吸引半径最小,客源高度集中在50 km以内;景郊型和独立型客源市场吸引力相似,客源主要分布在51~100 km范围内。3)闲暇时间和气候条件是乡村旅游客源时间分布的主要影响因素,客源地的经济发展水平、旅游地的资源禀赋和服务品质、旅游通道的空间邻近性和交通条件是客源市场空间演变的直接驱动力。基于网络数据的乡村旅游客源时空特征研究为客源市场精细化研究提供了新的数据来源和研究视角,对乡村旅游产业布局、市场营销具有参考意义。
The study analyzed the spatial and temporal evolution characteristics and influencing factors of rural tourist market in southern Jiangsu based on online travel diaries from 2009 to 2018,using peak forest structure maps and ArcGIS spatial analysis.The results show that:1)There are significant seasonal differences in tourist flows during the year,characterized by"four peaks and four valleys",and the off season and the peak season changes and the weekend effect are obvious.2)The tourist source areas of rural tourism are clustered,basically maintaining the overall characteristics of"high in the south and east regions,while low in the north and west regions",and the difference between the two sides of the"Hu Line"is significant.During the study period,there are obvious spatial diffusions and gradual transitions in each source node.The Yangtze River Delta represented by Shanghai,Nanjing and Su-Xi-Chang region are the main source of rural tourism in southern Jiangsu.3)The distribution characteristics of tourist sources of different types of rural tourist destinations are significantly different.The suburban rural tourist destinations have the smallest tourist attraction radius which is concentrated within 50 km.The scenic and independent rural tourist destinations have similar attractiveness,and the tourist sources are mainly within 51~100 km.4)Leisure time and climatic conditions are the main influencing factors of the time distribution of rural tourist sources.Economic development level of tourist destination,resource endowment and service quality of tourism destination,spatial distance and traffic conditions are the direct driving forces of the spatial evolution of the tourist source market.The study on the spatio-temporal characteristics of rural tourist source based on network data provides a new data source and research perspective for the refined research on the tourist market,which is of great significance to the rural tourism industry layout and market expansion.
作者
荣慧芳
陶卓民
李涛
卢淑莹
濮蓉
RONG Hui-fang;TAO Zhuo-min;LI Tao;LU Shu-ying;PU Rong(School of Geography,Nanjing Normal University,Nanjing 210023;Geography and Planning College,ChizhouUniversity,Chizhou 247000;Jiangsu Center for Collaborative Innovation in Geographical Information Resource Development and Application,Nanjing 210023;Key Laboratory of Virtual Geographic Environment,Nanjing Normal University,Nanjing 210023,China)
出处
《地理与地理信息科学》
CSCD
北大核心
2020年第6期71-77,共7页
Geography and Geo-Information Science
基金
国家自然科学基金项目(41571139、42001155)
江苏省研究生科研与实践创新计划项目(KYCX19_0762)。
关键词
大数据
乡村旅游
客源市场
时空演化
苏南
big data
rural tourism
tourist market
spatial-temporal evolution
southern Jiangsu
