摘要
新时代文化和旅游的全面深入融合面临着更高更新的要求,而乡村在地文化为文旅融合提供了丰富的材料和厚实的基础。乡村文旅融合能够加强内生动能储备和外部产业协调,是实施乡村振兴战略的有效途径。近年来文旅融合是旅游研究的热点话题,在我国经济由高速发展向高质量发展转型的关键时期,从经营融合、产品融合和体验融合方面对乡村文化和旅游融合发展机制进行分析,以横向融合推动业态、价值和消费的纵向升级,针对目前乡村文旅融合存在的问题提出深挖文化资源价值、加强人才队伍建设、夯实文旅基础建设、扩展文旅产业链条和积极利用科技等策略,实现乡村旅游的高质量发展目标。
The comprehensive and in-depth integration of culture and tourism in the new era is faced with higher and newer requirements,while the rural-local culture provides rich materials and solid foundation for the integration of culture and tourism.Rural cultural and tourism integration can strengthen the internal kinetic energy reserve and external industry coordination,and is an effective way to implement the rural revitalization strategy.Fusion of culture and travel in recent years is the hot topic of tourism research,by the high speed economic development in our country to develop high quality is the key period of transition,this paper analyzes the development mechanism of rural culture and tourism integration from the aspects of operation integration,product integration and experience integration,using horizontal integration to promote vertical upgrading of formats,values and consumption,in view of the existing problems in the integration of cultural tourism in rural areas,some strategies are put forward,such as digging into the value of cultural resources,strengthening the construction of human resources,strengthening the construction of cultural tourism infrastructure,expanding the industrial chain of cultural tourism and making active use of science and technology to achieve the goal of high-quality development of rural tourism.
出处
《当代农村财经》
2020年第11期48-53,共6页
Contemporary Rural Finance and Economics
基金
广西科协课题项目C类资助课题“高质量发展背景下广西特色小镇品牌培育现状及提升策略研究”(2019ZC-16)。
关键词
新时代
乡村文化
乡村旅游
文旅融合
高质量目标
The new age
Rural culture
Rural tourism
Fusion of culture and travel
High quality goal
