摘要
文章基于南通蓝印花布发展中存在的三大困境,提出“非遗+文创”活态传承新模式,并对该模式及其推广策略进行研究。
Based on the three difficulties in the development of Nantong blue printed cloth,this paper puts forward a new model of“intangible cultural heritage+culture&creativity”and studies the model and its popularization strategy.
作者
高紫薇
谷佩萱
司玉婷
Gao Ziwei;Gu Peixuan;Si Yuting(Nanjing University of Finance and Economics,Nanjing 210023,China)
基金
江苏省大学生创新创业重点项目成果“‘非遗+文创’活态传承模式及其推广策略的研究——以南通蓝印花布为例”(202010327021Z)。
关键词
南通蓝印花布
传承困境
“非遗+文创”
活态传承
推广策略
Nantong blue printed cloth
inheritance dilemma
“intangible cultural heritage+culture&creativity”
living inheritance
promotion strategy
