摘要
首先介绍了关于市场大数据理论以及与市场营销基本理论,然后以我国的广告公司为主要案例,运用大数据理论对其市场营销的策略管理进行了分析,既深入分析了其现状,明确其营销改进的策略,又基于市场大数据在其营销策略管理中的广泛应用为其的改进营销策略的实施工作提出了有效、可行的解决方案。
The study introduces the theory about big market data and the basic theory of marketing,takes the advertising company in China as the main case,and analyzes marketing strategy management by means of the theory of big data.The study further analyzes the status quo,clear its marketing improvement strategies,based on the market big data market is widely used in its marketing strategy management,and puts forward the effective and feasible solutions to improve the implementation of the marketing strategy.
作者
郭慧馨
葛健
孟凡哲
GUO Huixin;GE Jian;MENG Fanzhe
出处
《商业经济》
2020年第12期46-48,108,共4页
Business & Economy
关键词
广告
营销策略
大数据
advertisement
marketing strategy
big data
