摘要
美食与旅游加速融合,逐渐释放综合叠加效应,但也存在地方美食旅游价值认知偏差、饮食价值挖掘表面化、居民参与性不足等问题。应用重要性-绩效表现分析框架和最优尺度分析法(CATREG),以世界美食之都顺德为例,定量研究居民对地方美食旅游价值的感知。研究发现:烹饪方式、食材、新鲜程度、味道、营养价值、卫生、服务态度等10个旅游价值影响因子的重要性-感知表现差异显著;以22个影响因子均值的平均值绘制象限图,发现影响因子的类型分布特征更加鲜明,期望-感知表现的心理落差明显;人口统计特征对美食旅游感知价值中的效用价值因子影响显著,对美感价值和服务价值范畴的因子影响不显著。在发展管理中,需分析地方居民价值感知因子的影响机制,根据重要性-绩效优先级顺序,合理分配资源。
The integration of food and tourism is accelerating,and the comprehensive superposition effect is gradually released.However,there are also problems such as perceptive deviations in the value of local food tourism,superficial mining of food value,and insufficient participation of residents.Taking Shunde,the world capital of gastronomy,as an example,the importance-performance analysis framework and optimal scale analysis were applied to quantitatively investigate residents’perception of local food tourism value.It was found that the importance and perceive performance of 10 tourism value influencing factors,such as cooking style,ingredients,freshness,taste,nutritional value,hygiene,and service attitude,differed significantly.The type distribution characteristics of impact factors were more distinct,and the psychological gap between expectations-perceived performance was obvious;demographic characteristics had a significant impact on the utility value factor in the perceived value of food tourism,but not on the aesthetic value and service value category factors according the quadrant chart drawn with the average value of 22 influencing factors.In development management,it is necessary to analyze the impact mechanism of residents’value perception factors,and allocate resources reasonably according to the priority order of importance-performance.
作者
杨亮
张杨
YANG Liang;ZHANG Yang(Faculty of Hospitality and Tourism Management, Macao University of Science and Technology,999078, Macao;Heyuan polytechnic, Heyuan, Guangdong 517000, China)
出处
《美食研究》
北大核心
2020年第4期27-34,共8页
Journal of Researches on Dietetic Science and Culture
基金
国家社会科学基金项目(17BGL246)
广东省普通高校重点科研平台和科研项目(2018GWQNCX123)。
关键词
美食旅游
价值感知
顺德
重要性-绩效表现分析
最优尺度分析
gourmet tourism
value perception
Shunde
importance-performance analysis(IPA)
optimal scale analysis
