摘要
为解决汽车造型与用户偏好之间的吸引力关系问题,提出一种基于用户偏好的SUV汽车造型魅力因素研究方法。该方法建立在魅力工学基础上,通过引入评价构造法对访谈用户和评价维度进行优化,获取汽车造型中的上位魅力因素、中位魅力因素和下位魅力因素,以此建立汽车造型评价构造图;运用数量化理论Ⅰ类通过SPSS软件建立各层级魅力因素之间的数学模型,以此来了解用户偏好的抽象语义和具象特征之间的数性关系,获取汽车造型设计中的上位魅力因素(因变量)与下位魅力因素(自变量)之间的相关性和影响力,并通过SUV设计案例对该方法进行验证。研究结果证明该方法对提升汽车造型吸引力有一定参考价值,也为用户偏好研究提供了研究案例。
In order to solve the problem of the attractive relationship between car styling and user preference,a research method of SUV car styling charm factors based on user preference is proposed.This method is based on miryoku engineering,and optimizes the interview users and evaluation dimensions by introducing the evaluation grid method,and obtains the upper,middle and lower charm factors in the car styling,so as to establish the car styling evaluation structure map;using the Quantification theory type Ⅰ uses SPSS software to establish a mathematical model between various levels of attractiveness factors to understand the mathematical relationship between the abstract semantics and concrete features of the user’s preference,and to obtain the upper and lower attractiveness factors(dependent variables)and the lower ones in the car styling design the correlation and influence between attractive factors(independent variables)are verified by SUV design cases.The research results prove that this method has a certain reference value for enhancing the attractiveness of car styling,and it also provides a research case for user preference research.
作者
程永胜
徐骁琪
陈国强
黄浩
Cheng Yongsheng;Xu Xiaoqi;Chen Guoqiang;Huang Hao(Tan Kah Kee College,Xiamen University,Zhangzhou 363105,Fujian,China;Yanshan University,Qinhuangdao 066004,Hebei,China;Pan Asia Technical Automotive Center Co.,Ltd.,Shanghai 201201,China)
出处
《现代制造工程》
CSCD
北大核心
2020年第12期116-122,共7页
Modern Manufacturing Engineering
基金
河北省社会科学基金年度项目(HB19YS004)。
关键词
用户偏好
魅力因素
魅力工学
评价构造法
数量化理论Ⅰ类
汽车造型
user preference
charm factors
miryoku engineering
evaluation grid method
Quantification theory type Ⅰ
car styling
