摘要
技术的发展推动了商业模式的变化,由此催生了新商科人才需要的变化,因此高职院校要转变人才培养的理念,构建适应新商科市场营销人才需求的人才培养模式成为时代发展的必然。在分析新商科市场营销人才需求变化的基础上,从人才培养理念的转变,人才培养目标、课程体系的构建、学生管理与评价、师资队伍的建设等几个方面探讨新商科人才培养模式的构建。
The development of technology has promoted the change of business model,thus giving birth to the change of the need for new business talents.Therefore,it is inevitable for higher vocational colleges to change the concept of talent training and build a talent training model to meet the needs of new business marketing talents.Based on the analysis of the changes in the demand for new business marketing talents,this paper discusses the construction of the new business training mode from the aspects of the transformation of talent training concept,the construction of talent training objectives,the construction of the curriculum system,the management and evaluation of students,and the construction of the teaching staff.
作者
张亚玲
ZHANG Ya-ling(Guangxi Polytechnic of Electric Power,Nanning 530007,China)
出处
《经济研究导刊》
2020年第35期88-89,共2页
Economic Research Guide
基金
2019年度广西职业教育教学改革一般研究项目(GXGZJG2019B025)
广西电力职业技术学院2019年度教育教学改革项目(2019JGZ08)。
