摘要
精准扶贫政策是我国的重大惠民政策,对古镇旅游发展产生一定影响,对文化旅游古镇品牌建设产生作用力。本文将江西富田古镇作为研究对象,研究精准扶贫政策对文化旅游古镇品牌建设模式的作用。在分析精准扶贫政策基础上,对富田古镇文化旅游发展模式实行SWOT分析,了解文化旅游古镇品牌建设模式中,精准扶贫政策的优势、劣势、机遇与威胁,深化富田古镇文化旅游古镇品牌建设模式,精准扶贫政策在文化旅游古镇品牌建设模式中发挥积极作用,实现“造血”式扶贫,即通过发展富田古镇旅游产业为贫困居民创造就业机会,同时发展农业和手工副业,促进当地经济发展,帮助贫困居民脱贫致富,打造文化旅游古镇品牌。
Targeted poverty alleviation policy is a major benefit policy in China,which has a certain impact on the development of ancient town tourism,and has a force on the brand construction of cultural tourism ancient town.Taking Futian ancient town in Jiangxi Province as the research object,this paper studies the effect of targeted poverty alleviation policy on the brand construction mode of cultural tourism ancient town.Based on the analysis of the targeted poverty alleviation policy,this paper carries out SWOT analysis on the cultural tourism development mode of Futian ancient town,understands the advantages,disadvantages,opportunities and threats of the targeted poverty alleviation policy in the cultural tourism ancient town brand construction mode,deepens the brand construction mode of the cultural tourism ancient town of Futian,and plays an active role in the cultural tourism ancient town brand construction mode,so as to achieve the goal of"building a brand of cultural tourism ancient town"The"blood"poverty alleviation is to create employment opportunities for poor residents by developing tourism industry in Futian ancient town,develop agriculture and handicraft sidelines,promote local economic development,help poor residents get rid of poverty and become rich,and create a brand of cultural tourism ancient town.
作者
武永成
WU Yongcheng(School of Management,Suzhou University,Suzhou,Anhui 234000)
出处
《绵阳师范学院学报》
2020年第12期54-58,共5页
Journal of Mianyang Teachers＇ College
基金
2019年度高校优秀青年骨干人才国内外访学研修项目(gxgnfx2019048)。
关键词
精准扶贫
文化旅游
古镇
品牌
就业机会
Targeted poverty alleviation
Cultural tourism
The ancient town
Brand
Employment opportunities
