摘要
现代商品包装随着市场经济的不断发展以及消费者需求的不断变化而发生了根本性的改变,对产品的保护功能已经不再是商品包装的唯一功能,展现商品个性、吸引消费者兴趣、品牌文化宣传等都成为了现代商品包装的衍生属性.本文基于文化创意产业视角对现代商品包装设计进行研究,以文化创意产业概念和现代包装设计存在的问题为切入点,探寻文化创意产业对包装设计产生的影响,找寻基于文化创意产业视角下的包装设计创新性应用研究,为实现包装设计与文化创意产业融合发展找寻发展方向。
Modern goods packaging with the continuous development of market economy and the constantly changing consumer demand and there has been a fundamental change,the protection of product function is no longer the only function of commodity packaging.Show personality,to attract consumers with interest,brand culture promotion and so on all has become the modern commodity packaging of derivative properties.This article is based on cultural creative industry perspective study of modem commodity packaging design,to culture creative industry and the modern concept packaging design problems as the breakthrough point,explore the cultural creative industries on the impact of packaging design,to find based on the perspective of cultural creativity industry innovative packaging design application research,in order to realize the integrated development of packaging design and cultural and creative industry to find the direction of development.
作者
毛萍
MAO Ping(Hunan Vocational College of Electronic and Technology,Changsha,Hunan Province,410217 China)
出处
《科技创新导报》
2020年第23期101-102,106,共3页
Science and Technology Innovation Herald
关键词
商品包装设计
文化创意产业
融合发展
创意产业
Commodity packaging design
Cultural and creative industries
Integrated development
The creative industries
